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| In 2004, Barbie® Collector introduced
a color-coded “tier structure” system in which each tier represents
an identifiable level of doll collecting, with special retail destinations
and elegant packaging designed to enhance each doll’s
beauty as well as clearly communicate which tier the doll belongs to. |
| Pink Label |
Includes some of Barbie® Collector's most beloved and fun keepsake dolls. Pink Label™ dolls
do not have a quota limit. |
| Silver Label |
No more than 50,000 pieces of any one
Silver Label™ doll will be produced worldwide, and each comes packaged in a silvery-trimmed package similar to the Pink Label™ box. |
| Gold Label |
Dolls will be produced in quantities
of no more than 25,000 pieces worldwide. Gold Label™ dolls come in a “cake box” type
package (complete with acetate layer to protect the doll) and feature
artistic interpretive photography or other artwork on the gold-trimmed
packaging lid and back. |
| Platinum Label |
Dolls are produced in editions of less than 1,000 worldwide, including premium one-of-a-kind dolls available at select events, such as those produced for CAAF's annual Dream Halloween events. |
Action Figures
Classic DC Heroes
